Our little ray of hope lies in the specific points of control we still have over our consumption. The way we consume can greatly impact industry, which in turn can impact policy to our advantage. We don’t need everyone to be perfect all the time. You are free to participate and contribute within the bounds of your comfort. We just hope to inspire you to reevaluate those limits on occasion.
Momentum for change can only be created by the sum of all our small steps, until we reach critical mass and can no longer be ignored. Some have the means and strength to go far in their commitment and delivery, others just listen to the music. It’s not a contest, it all helps.
Deconsumption is a term that we will use frequently to describe the various aspects of our behaviour as consumers, where we may exert some influence still. Deconsumption is a string of consequences that start from our own behaviour but is guided by principles such as: ecology, sustainability, fair trade, community, ...
How do we start deconsuming and inspire each other in the process?
What if you want to be a bit naughtier?
What if you are so angry you need to act?
So we are oversimplifying things, for argument’s sake. Obviously, there is far greater complexity in the way our society is organised. People and lives are at the heart of it. But high at the top, something totally different is operating. Something deeply inhumane. A monster that needs our compliance and will go to great lengths to keep us occupied, confused, dependent and afraid of change.
It doesn’t matter whether it’s some Doctor Evil-like omnipotent psychopath, an alien cross-breed shadow elite or mere human individualistic ambition multiplied by opportunity. The fact is, that these mechanisms are very real, widely permeated and doing their corruptive work. Successfully!
The original project in 2001 (.calibre) was based around unveiling the grand structures that dominate and manipulate our behaviours. It expressed our feelings of outrage and revolt.
We tried to translate the words of some far more intelligent people to a wider audience. Hoping that some or many of you would gain more insight into how these mechanisms of control are conducted. And maybe some of you have even taken some individual steps to better shield your own life against those influences in the past 20 years.